D
Demandbase
Currently active
A B2B go-to-market software for identifying, engaging, and closing high-value accounts.
What Changed
Acquired Engagio in 2020 to unify ABM and lead-based marketing.
Observed Timeline
- Launch: 2006
- Changes: Acquired Engagio in 2020 to unify ABM and lead-based marketing.
Technical Details
| Category | Account Based Marketing |
|---|---|
| Source Site | toolregister |